Santa Clarita Search Engine Optimization
What the Heck is SEO?
Search engine optimization, or SEO for short, is the practice of working to improve a webpage’s ranking in search engine returns. There are two main types of SEO – on-page, and off-page. On-page SEO consists of two parts, technical, and content. Technical SEO focuses on coding, while content SEO is concerned with the actual text on the pages of your site. Off-page SEO works by establishing mentions and links back to your webpage from high quality sites around the internet.
A well optimized website must pay attention to all aspects of SEO. Like a chain, SEO is only as strong as its weakest link. As time goes on you can be sure your competitors are learning how to do a better job managing their website. How are you going to get an edge? The quickest answer to this question for most companies is CONTENT. Make sure you are consistently creating content that your website visitors find helpful. If you are a pediatrician, write about subjects parents will find helpful. If you are an criminal defense attorney, write about things that someone who has been charged with a crime will need to know. Easy right? Now do it every month at least once!
Why Should I Care About SEO?
If your business has a website you must care about SEO. If your site is not optimized properly you are losing business. Customers who are shopping for your products or services are never going to find you because your site is too far down the Google, Bing, and Yahoo rankings. Let’s all admit it – we don’t go to page three of the search results much less page 4, 5, or 6. When it comes to the internet, the old real estate adage is as true as ever – location, location, location.
Search engine optimization is the practice of doing all the things that can be done to and for a website to help it appear higher in the search results. Research shows that the higher your site appears in the results for relevant search terms, the more likely searchers are to click on your listing and therefore the more people will go to your site. The real estate analogy holds true here again. You need traffic, but not all traffic is created equal. In reality, you need the right type of traffic. You need the right people to drive by your store. People who are actually shopping for what you provide.
What Is A Site Audit
A website audit is a way to find out how your site is performing. Different companies check different things with their audits. At Oak Valley Digital we like to keep our site audit laser focused on business goals. It’s easy to get off in the weeds with an audit, but you’d hate to end up spending money to improve items that don’t return on investment. We focus on site speed, coding, and content but it really depends on what your website goals are.